New Products Management by C Merle Crawford (9780071244336)
New Products Management by C Merle Crawford (9780071244336)
New Products Management (Book)
C Merle Crawford Release Date: 20 Mar 2005 Format: Paperback ISBN: 9780071244336 ISBN-10: 0071244336
"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
